Editorial Leadership & Content Portfolio

Michael W. Hoskins

Award-winning journalist, editorial leader, and content strategist with 25 years of experience spanning community news reporting, legal journalism, healthcare writing, medical content editing, and patient advocacy leadership.

● Open for Full-Time, Freelance, Contract, & Consulting Roles Healthcare Journalism Editorial Leadership Medical Storytelling Legal & Community News Patient Advocacy

14+

Years In Digital Journalism & Editorial Leadership

7,300+

Articles Written & Edited

200M+

Peak Monthly Readers Reached

5

Corporate Ownership Transitions w/o Disruption

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Selected health journalism, medical reviews, and editorial work published across Healthline Media (2022–2026).

Highlights & Impact

Editorial Volume & AI Workflow: "I help newsrooms and digital publications scale content responsibly and safely." Managed production of 12–36 monthly health articles while integrating generative AI into workflows to boost content velocity without sacrificing strict editorial and medical accuracy.

Audience Engagement & Revenue Growth: "I connect with people and turn traffic into revenue." Increased known-user acquisition by 25% and boosted health topic revenue by 33% using targeted content marketing and newsletters.

Team Leadership: "I guide publishing operations like a Great Lakes captain, supporting morale and growth through tight team alignment." Wrangled cross-functional teams of writers, copy editors, medical reviewers, and designers to keep complex digital publishing operations running smoothly, helping drive a 28% jump in site sessions.

Platform Launch: "I bring major digital products to life." Served on a 9-month tiger team to launch OptumNow, a first-of-its-kind B2C health marketplace that required editorial content strategy and cross-departmental coordination for the product launch.

Managing Editor for a digital consumer health site focused on the diabetes community (2012–2022).

Investigative Enterprise Journalism

• Four-part series on FDA Diabetes Device Recalls
  • Part 1: An Introduction
  • Part 2: Patient Impact
  • Part 3: The Attorney Role
  • Part 4: How We Can Change the System

News Coverage

• Newsflash: Diabetes Hands Foundation Merges with Beyond Type 1
• Tidepool Loop: The App for Automating Insulin Delivery
• Thousands Tune In for American Diabetes Association Virtual Scientific Sessions
• FDA OKs First Needle-Free Nasal Glucagon (Baqsimi) for Severe Hypoglycemia
• Newsflash: Animas Exiting Insulin Pump Market
• Newsflash: Roche Stops Selling Accu-Chek Insulin Pumps in US

Business Reviews and Profiles

• Eight Hours Inside Bigfoot’s Diabetes Lab
• Jerry: The Cuddly Stuffed Diabetes Bear with a Tech Twist
• Baby Yoda’ing My Diabetes with Tandem’s Control IQ Technology

High-Profile Interviews

• James Earl Jones Talks Type 2 Diabetes and Staying Active
• Talking with Actor and Diabetes Advocate Victor Garber
• A Conversation with Low-Carb Pioneer Dr. Richard Bernstein
• Exclusive Chat with Rock Icon Mick Jones of Foreigner
• Teen Actress Brec Bassinger on Type 1 Diabetes and Stardom

Patient Advocacy Journalism

• Why is Insulin So Expensive?
• The Human Cost of Unaffordable Insulin and Diabetes Supplies
• Mom Advocates for Affordable Insulin After Son's Death
• Letter to My Insurance Company: I’d Like to Live, Please

Enterprise Journalism Package

• System delivers injustice
• Rising number of exonerees reflects flaws in justice system
• Clinic argues for man’s innocence
• Aiming for exoneration
• After exoneration
• Escaping execution
• Reforms urged to prevent mistakes

An in-depth investigation into systemic flaws and human costs of wrongful convictions. This 7-part series examined the causes of errors across various legal phases, highlighting post-conviction legal battles, reform initiatives, and the lasting personal impact on exonerees.

Let's Work Together

Available for full-time opportunities, freelancing and contract roles, and content strategy consulting.

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