Editorial Leadership & Content Portfolio

Welcome to the digital portfolio of Michael W. Hoskins, an award-winning journalist and editorial leader with more than two decades of experience managing medical, healthcare, and patient advocacy content. This archive highlights more than a decade of journalism and media brand-shaping coverage across Healthline Media and DiabetesMine.

Featured Healthcare Journalism & Editorial Work

Explore an online archive of my health journalism and editorial work published across Healthline Media between 2022 and 2026.

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Highlights from my Healthline tenure:

Managed my own reporting and editing of 12-36 monthly health articles, integrating AI generative tools into the workflow while maintaining a distinct editorial voice and strict brand standards.
Improved click-through-rates by over 15% and consistently exceeded quarterly annual traffic KPIs by double digits.
Created new sponsored newsletters and repurposed outdated content marketing articles, leading to 25% higher known user acquisitions and increasing revenue by 33% in key health topic areas.
Managed cross-functional teams of writers, medical reviewers, and designers to achieve editorial goals and consistently improve audience engagement by over 20%.
Spearheaded the revitalization of Healthline’s diabetes content portfolio, implementing SEO and editorial strategies to redirect, refresh, and repurpose de-indexed content.
Led a new multi-team initiative to link and strengthen Healthline’s breaking news, clinical content, and weekly newsletters to drive traffic, improve audience engagement, and increase media revenue.
Collaborated within a 9-month tiger team to develop and launch OptumNow, a first-of-its-kind consumer health platform to modernize healthcare navigation.

Explore a collection of my editorial work at DiabetesMine, from 2012 to 2022.

Investigative Enterprise Journalism

• Four-part series on FDA Diabetes Device Recalls
  • Part 1: An Introduction
  • Part 2: Patient Impact
  • Part 3: The Attorney Role
  • Part 4: How We Can Change the System

News Coverage

• Newsflash: Diabetes Hands Foundation Merges with Beyond Type 1
• Tidepool Loop: The App for Automating Insulin Delivery
• Thousands Tune In for American Diabetes Association Virtual Scientific Sessions
• FDA OKs First Needle-Free Nasal Glucagon (Baqsimi) for Severe Hypoglycemia
• Newsflash: Animas Exiting Insulin Pump Market
• Newsflash: Roche Stops Selling Accu-Chek Insulin Pumps in US

Business Reviews and Profiles

• Eight Hours Inside Bigfoot’s Diabetes Lab
• Jerry: The Cuddly Stuffed Diabetes Bear with a Tech Twist
• Baby Yoda’ing My Diabetes with Tandem’s Control IQ Technology

High-Profile Interviews

• James Earl Jones Talks Type 2 Diabetes and Staying Active
• Talking with Actor and Diabetes Advocate Victor Garber
• A Conversation with Low-Carb Pioneer Dr. Richard Bernstein
• An Exclusive Diabetes Chat with Rock Icon Mick Jones of Foreigner
• Teen Actress Brec Bassinger Talks Type 1 Diabetes and Stardom

Tributes

• Looking Back at Diabetes Icon Keith Campbell
• Saying Goodbye to Diabetes Advocate David Mendosa
• Remembering Diabetes Advocate Kitty Castellini

Patient Advocacy

• Human Cost of Unaffordable Insulin and Diabetes Supplies
• Mom Advocates for Affordable Insulin After Son's Death
• Insulin Affordability for Those Who Need It Most
• Letter to My Insurance Company: I’d Like to Live, Please
• Why I Fired My Endocrinologist (and What Happened Next)

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